Cubs Press Release
Chicago Cubs and Under Armour dedicate new Under Armour Performance Center at Cubs Park
Performance Brand Elevates Partnership to Become Legacy Partner of Cubs Organization
CHICAGO (February 26, 2014) - The Chicago Cubs and Under Armour (NYSE:UA) today announced a multi-year naming rights agreement for the Under Armour Performance Center at new Cubs Park in Mesa, Arizona. Under Armour has extended their existing multi-year partnership to become the third Legacy Partner of the Chicago Cubs, joining Anheuser-Busch and Starwood Hotels. Under Armour has been a partner of the Cubs organization since 2007.
The new Under Armour Performance Center features the largest and most advanced strength and conditioning space in the Cactus League. Players have year-round access to a two-story weight and cardiovascular facility with elite training equipment, a hydrotherapy room, 120-seat theater, video room and cafeteria. The Major League clubhouse features an oval-shaped locker room with 68 lockers and a lounge area, while the Minor League clubhouse features 206 lockers to accommodate players training year-round.
"The Under Armour Performance Center gives our players the opportunity to train in a strength and conditioning facility that rivals any in baseball," said Cubs Executive Vice President and General Manager Jed Hoyer. "We're thankful to partners like Under Armour who help us bring this vision to life."
"The Chicago Cubs are one of the most iconic teams in all of sports and Under Armour is proud to elevate our partnership with such an esteemed organization," said Brian Cummings, Under Armour Vice President, Team Sports. "Our mission is to make all athletes better and the new Under Armour Performance Center at Cubs Park will provide these elite athletes with the training resources and state-of-the-art facilities to help them excel on the field."
"Today's announcement solidifies Under Armour's commitment to the Chicago Cubs, and we're proud to welcome them as a Legacy Partner," added Cubs Vice President of Sales and Partnerships Colin Faulkner. "We're excited to collaborate in our new Spring Training home and in Chicago with events like the Under Armour All-America Game at Wrigley Field."
In addition to the team's partnership with Under Armour, more than 10 Major and Minor League Cubs players represent the Under Armour brand individually, practicing and competing in the brand's innovative performance footwear, apparel and accessories. The partnership extension also continues Under Armour's advertising rights to outfield signage in Wrigley Field, the second-oldest ballpark in the country. The historic ballpark is the site of the annual Under Armour All-America Baseball Game featuring the top high school baseball players from around the world.