3/20/2013 3:43 P.M. ET
The Collection Auto Club, 4-3-2-1 Concessions initiative highlight what's new at Progressive Field
New group outing areas, robust promotional schedule part of Tribe's efforts to improve fans' stadium experience
By / MLB.com
Cleveland, OH - The Cleveland Indians unveiled The Collection Auto Club on Wednesday, part of the team's annual What's New at Progressive Field event for media.
The 5,000-square-foot club, on which the team partnered with The Collection Auto Group, Thogus Products, Frantz Ward LLP and Cohen & Co. CPAs, features 120 seats available only through Season Ticket purchase. Gourmet food selections, sampled at the What's New event on Wednesday, plus beer and wine, are included in that purchase.
The many elements of What's New for 2013 mirror the Indians' Guiding Commitments: to Baseball, Fans, Ballpark and the Community.
On the field, the Indians' aggressive offseason push resulted in the hiring of two-time World Series champion Terry Francona to be the club's new manager and on-field leader; signing Nick Swisher and Michael Bourn to multi-year contracts; signing Mark Reynolds and Brett Myers; and trading for former No. 3 overall pick Trevor Bauer, outfielder Drew Stubbs and relievers Bryan Shaw and Matt Albers.
Off the field, the team's goal remains to make the experience at Progressive Field the best it possibly can be for fans, win or lose. New features include a new 4-3-2-1 concessions initiative, highlighted by $4 domestic 12-ounce draft and can beer; hot dogs starting at $3 every day; $2 soda refills; and six additional Sugardale $1 dog nights, for a total of 15 in 2013.
Those Dollar Dog Nights are only part of a robust promotions schedule that features some new giveaways while also bringing back traditional favorites and adding to their frequency.
This year's schedule features 20 giveaways, up from 11 in 2012, and includes:
- Two bobbleheads: Albert Belle presented by Medical Mutual and Omar Vizquel presented by KeyBank
- Rocky Colavito Replica Hall of Fame Plaque giveaway presented by Progressive Insurance
- Four player jerseys (Nick Swisher presented by Kia Motors, Michael Bourn, Jason Kipnis presented by KeyBank and Michael Brantley presented by Sugardale)
- Indians schedule magnet presented by Progressive Insurance and wall calendar presented by Jo-Ann Fabric & Craft Stores
- Other T-shirts and caps honoring Tribe history
Traditional events returning, meanwhile, include:
- 16 Fireworks Nights, including two Rock N' Blasts: August 9 presented by Kia Motors and August 10 presented by Progressive Insurance
- 17 Rally Alleys presented by RTA
- 12 KeyBank Kids Fun Days
2013 also will be the first full season for Tribe Rewards, the Indians' new Season Ticket Holder rewards program through which Season Ticket Holders can completely customize their benefits. Through Tribe Rewards, Season Ticket Holders earn points based on seat location, tenure, choosing FanPass delivery, payment and more, then choose from once-in-a-lifetime rewards that include the chance to take batting practice, a visit to the radio broadcast booth, the opportunity to attend Terry Francona's press conference, game-used memorabilia, and more. Tribe Rewards also includes traditional Season Ticket Holder benefits including Terrace Club membership, suite and Club Seats for a game.
At Progressive Field, there are a number of new areas for premium customers, groups and families. Construction of The Collection Auto Club began by knocking out 10 suites in November, and the finished product offers another premium seating area for fans. The menu will change daily, and include food native to each visiting team's region.
The Indians' Social Suite has been a major hit among social media influencers in Northeast Ohio and statewide, and has been replicated at other pro sports across the country, including by the Mid-American Conference and the Columbus Blue Jackets, among others.
The suite is back - and has moved to the first base side of the diamond -- but the Indians also have added to their social media lineup with a Family Social Suite. It will be located adjacent to the Kids Clubhouse, which was introduced last year, and will offer parents the opportunity to interact with other social media influencers that are also parents in a new, unique setting. More information can be found at Indians.com/SocialSuite.
For groups wanting to attend a game at Progressive Field, two new areas are available for consideration: The fourth floor of the Terrace Club now will be strictly reserved for group outings. The third floor of the Terrace Club has also been redone; it will be strictly for Season Ticket Holders and features a new menu, updated with a new mix of food and reduced prices.
Plus, Section 151, located behind home plate, now will be able to host groups; the top six rows of that section have been eliminated, and replaced with a terraced deck complete with tables and chairs in a great seating location. The new space holds 36 people.
The Indians also remain committed to the community. Cleveland Indians Charities is celebrating its 25th year, and has introduced a "Catch 25" program: For $25, a donor can fund a year of baseball or softball for a local youth who otherwise might not have the opportunity to participate.
Those efforts will add to CIC's $9 million in donations to youth-oriented agencies and organizations in Northeast Ohio, including funding baseball and softball programs for Cleveland Municipal School District, and major contributions to the Cleveland Baseball Federation and the Boys and Girls Clubs of Cleveland.
Single-game tickets are on sale now at Indians.com, by calling 216-420-HITS or by visiting any Indians Team Shop. Season Ticket packages also are on sale, and remain the only way fans can secure Opening Day tickets.
This story was not subject to the approval of Major League Baseball or its clubs.