Digital technology, social media and the rapid move toward mobile devices empower the Cardinals and fans to engage in innovative, fun new ways - including brand entertainment initiatives like #NestFlix and fan engagement initiatives like #CardsFanFlix.
The St. Louis Cardinals have developed #CardsFanFlix#CardsFanFlix - an ongoing fan engagement initiative to encourage fans to create videos that celebrate the Cardinals on various on-line, mobile and social platforms. Throughout the 2015 season, the team will be sponsoring various promotions and campaigns to encourage fans to demonstrate their enthusiasm and support of the team, while also showcasing their talent using a medium that is transforming how we connect with one another. Join in the Fun!
With the debut of #TheFrontOffice in September 2013, @Cardinals became the first MLB team to tell a story episodically using Instagram video. The hilarious "mascot-mentary" pushed the envelope on how Instagram video can be utilized - it was truly Must See Mobile.
In October 2013, the team produced a popular beak-sync video #WhatTheCardsHave that rallied Cardinals Nation with postseason inspired anthem.
In September 2014, the Cardinals debuted #BirdToTheFuture, an Instagram video series that was a wild and entertaining ride through Cardinals history starring an all-star cast from the team. You can watch the full feature here and learn more about the making of the film here.
Be sure to follow the Cardinals on all the club's social media platforms so you don't miss any of the fun!Be sure to follow the Cardinals on all the club's social media platforms so you don't miss any of the fun!